The Institute Has Moved

The C.G. Jung Institute of San Francisco
2610 Mission Street
San Francisco, CA 94110
(415) 771-8055


In May of 2022, the Institute moved into its new home at 2610 Mission St. in San Francisco, ushering in a new phase in the life of this educational organization. With two seminar rooms, the larger of which can seat 98, a welcoming, centralized library, continued access to the digitized Archive for Research in Archetypal Symbolism (ARAS), and six psychotherapy consulting rooms, we are in a better position than ever to serve the educational and therapeutic needs of the Bay Area community, including anyone with accessibility issues.

The decision to relocate the Institute from its longtime building in Pacific Heights was based on a desire to serve more people. While the idea of relocating was talked about as far back as the late 1990s, a gift of $1.6 million that the Institute received in 2013 jump-started the process in earnest. In 2014, the Institute hired Adam Frey, MBA, a longtime volunteer and former board member who had also served the Institute as an organizational consultant, to lead the relocation.

The Institute began searching for a new building while also raising the funds to purchase and renovate one, a development effort that would go on for six years. With advice from David Prowler, location consultant, and Helen Degenhardt, architectural consultant, among other generous and knowledgeable advisors, the Institute’s board voted in spring 2018 to approve the purchase of a promising, but essentially undeveloped building at 2610 Mission St., one that was nearly a century old and that had housed a National Dollar store for most of the 20th century. It had most recently been occupied by Anna’s Linens. Trachtenberg Architects was chosen to renovate the building and Oliver & Company engaged as general contractor. Renovations began early in March 2020 and were completed exactly two years later.

An expanded calendar of Public Programs is already being planned, and, as soon as COVID concerns allow, the increased space at the James Goodrich Whitney Center For Psychotherapy will enable us to serve more patients on a sliding-scale fee basis.

As one analyst member expressed it, after nearly 50 years in its prior home on Gough St., the Institute had become “root-bound,” like a plant that needed a larger pot. It now feels humbling and exciting to be in this new space that is so alive with potential. We look forward to welcoming you.